diff --git a/include/filter/locals.js b/include/filter/locals.js
index afe9c03..059e1ba 100644
--- a/include/filter/locals.js
+++ b/include/filter/locals.js
@@ -18,7 +18,7 @@ module.exports = hexo => {
     const ALTERNATIVE_CONFIG = {
         post: getThemeConfig('.post'),
         page: getThemeConfig('.page')
-    }
+    };
 
     function getExtraConfig(source, reservedKeys) {
         const result = {};
@@ -48,7 +48,7 @@ module.exports = hexo => {
         if (page) {
             if ((page.layout !== 'page' || page.layout !== 'post') && ALTERNATIVE_CONFIG[page.layout]) {
                 // load alternative config if exists
-                locals.config = Object.assign({}, Object.getPrototypeOf(locals).config, ALTERNATIVE_CONFIG[page.layout])
+                locals.config = Object.assign({}, Object.getPrototypeOf(locals).config, ALTERNATIVE_CONFIG[page.layout]);
             } else {
                 // site config already merged into theme config in hexo/lib/hexo/index.js#Hexo.prototype._generateLocals()
                 locals.config = Object.assign({}, Object.getPrototypeOf(locals).theme);
diff --git a/include/schema/common/head.json b/include/schema/common/head.json
index da27ad9..3269314 100644
--- a/include/schema/common/head.json
+++ b/include/schema/common/head.json
@@ -18,6 +18,9 @@
         "open_graph": {
             "$ref": "/misc/open_graph.json"
         },
+        "structured_data": {
+            "$ref": "/misc/structured_data.json"
+        },
         "meta": {
             "$ref": "/misc/meta.json"
         },
diff --git a/include/schema/misc/open_graph.json b/include/schema/misc/open_graph.json
index c508531..28b51d5 100644
--- a/include/schema/misc/open_graph.json
+++ b/include/schema/misc/open_graph.json
@@ -6,18 +6,18 @@
     "properties": {
         "title": {
             "type": "string",
-            "description": "Page title (og:title)",
+            "description": "Page title (og:title) (optional)\nYou should leave this blank for most of the time",
             "nullable": true
         },
         "type": {
             "type": "string",
-            "description": "Page type (og:type)",
+            "description": "Page type (og:type) (optional)\nYou should leave this blank for most of the time",
             "default": "blog",
             "nullable": true
         },
         "url": {
             "type": "string",
-            "description": "Page URL (og:url)",
+            "description": "Page URL (og:url) (optional)\nYou should leave this blank for most of the time",
             "nullable": true
         },
         "image": {
@@ -25,7 +25,7 @@
                 "string",
                 "array"
             ],
-            "description": "Page cover (og:image)",
+            "description": "Page cover (og:image) (optional) Default to the Open Graph image or thumbnail of the page\nYou should leave this blank for most of the time",
             "items": {
                 "type": "string"
             },
@@ -33,12 +33,17 @@
         },
         "site_name": {
             "type": "string",
-            "description": "Site name (og:site_name)",
+            "description": "Site name (og:site_name) (optional)\nYou should leave this blank for most of the time",
+            "nullable": true
+        },
+        "author": {
+            "type": "string",
+            "description": "Page author (article:author) (optional)\nYou should leave this blank for most of the time",
             "nullable": true
         },
         "description": {
             "type": "string",
-            "description": "Page description (og:description)",
+            "description": "Page description (og:description) (optional)\nYou should leave this blank for most of the time",
             "nullable": true
         },
         "twitter_card": {
diff --git a/include/schema/misc/structured_data.json b/include/schema/misc/structured_data.json
new file mode 100644
index 0000000..9ea8334
--- /dev/null
+++ b/include/schema/misc/structured_data.json
@@ -0,0 +1,40 @@
+{
+    "$schema": "http://json-schema.org/draft-07/schema#",
+    "$id": "/misc/structured_data.json",
+    "description": "Structured data of the page\nhttps://developers.google.com/search/docs/guides/intro-structured-data",
+    "type": "object",
+    "properties": {
+        "title": {
+            "type": "string",
+            "description": "Page title (optional)\nYou should leave this blank for most of the time",
+            "nullable": true
+        },
+        "description": {
+            "type": "string",
+            "description": "Page description (optional)\nYou should leave this blank for most of the time",
+            "nullable": true
+        },
+        "url": {
+            "type": "string",
+            "description": "Page URL (optional)\nYou should leave this blank for most of the time",
+            "nullable": true
+        },
+        "author": {
+            "type": "string",
+            "description": "Page author (article:author) (optional)\nYou should leave this blank for most of the time",
+            "nullable": true
+        },
+        "image": {
+            "type": [
+                "string",
+                "array"
+            ],
+            "description": "Page images (optional) Default to the Open Graph image or thumbnail of the page\nYou should leave this blank for most of the time",
+            "items": {
+                "type": "string"
+            },
+            "nullable": true
+        }
+    },
+    "nullable": true
+}
\ No newline at end of file
diff --git a/layout/common/head.jsx b/layout/common/head.jsx
index 9bf26e9..e3fd0f1 100644
--- a/layout/common/head.jsx
+++ b/layout/common/head.jsx
@@ -1,6 +1,7 @@
 const { Component } = require('inferno');
 const MetaTags = require('../misc/meta');
 const OpenGraph = require('../misc/open_graph');
+const StructuredData = require('../misc/structured_data');
 const Plugins = require('./plugins');
 
 function getPageTitle(page, siteTitle, helper) {
@@ -39,7 +40,8 @@ module.exports = class extends Component {
         } = config;
         const {
             meta = [],
-            open_graph,
+            open_graph = {},
+            structured_data = {},
             canonical_url,
             rss,
             favicon
@@ -75,7 +77,24 @@ module.exports = class extends Component {
 
         let adsenseClientId = null;
         if (Array.isArray(config.widgets)) {
-            adsenseClientId = config.widgets.find(widget => widget.type === 'adsense').client_id;
+            const widget = config.widgets.find(widget => widget.type === 'adsense');
+            if (widget) {
+                adsenseClientId = widget.client_id;
+            }
+        }
+
+        let openGraphImages = images;
+        if ((Array.isArray(open_graph.image) && open_graph.image.length > 0) || typeof open_graph.image === 'string') {
+            openGraphImages = open_graph.image;
+        } else if ((Array.isArray(page.photos) && page.photos.length > 0) || typeof page.photos === 'string') {
+            openGraphImages = page.photos;
+        }
+
+        let structuredImages = images;
+        if ((Array.isArray(structured_data.image) && structured_data.image.length > 0) || typeof structured_data.image === 'string') {
+            structuredImages = structured_data.image;
+        } else if ((Array.isArray(page.photos) && page.photos.length > 0) || typeof page.photos === 'string') {
+            structuredImages = page.photos;
         }
 
         return <head>
@@ -86,16 +105,16 @@ module.exports = class extends Component {
 
             <title>{getPageTitle(page, config.title, helper)}</title>
 
-            {open_graph ? <OpenGraph
+            {typeof open_graph === 'object' ? <OpenGraph
                 type={open_graph.type || (is_post(page) ? 'article' : 'website')}
                 title={open_graph.title || page.title || config.title}
                 date={page.date}
                 updated={page.updated}
-                author={config.author}
+                author={open_graph.author || config.author}
                 description={open_graph.description || page.description || page.excerpt || page.content || config.description}
                 keywords={page.keywords || (page.tags && page.tags.length ? page.tags : undefined) || config.keywords}
                 url={open_graph.url || url}
-                images={open_graph.image || page.photos || images}
+                images={openGraphImages}
                 siteName={open_graph.site_name || config.title}
                 language={language}
                 twitterId={open_graph.twitter_id}
@@ -105,6 +124,15 @@ module.exports = class extends Component {
                 facebookAdmins={open_graph.fb_admins}
                 facebookAppId={open_graph.fb_app_id} /> : null}
 
+            {typeof structured_data === 'object' ? <StructuredData
+                title={structured_data.title || config.title}
+                description={structured_data.description || page.description || page.excerpt || page.content || config.description}
+                url={structured_data.url || page.permalink || url}
+                author={structured_data.author || config.author}
+                date={page.date}
+                updated={page.updated}
+                images={structuredImages} /> : null}
+
             {canonical_url ? <link rel="canonical" href={canonical_url} /> : null}
             {rss ? <link rel="alternative" href={url_for(rss)} title={config.title} type="application/atom+xml" /> : null}
             {favicon ? <link rel="icon" href={url_for(favicon)} /> : null}
diff --git a/layout/misc/structured_data.jsx b/layout/misc/structured_data.jsx
new file mode 100644
index 0000000..bff8de3
--- /dev/null
+++ b/layout/misc/structured_data.jsx
@@ -0,0 +1,56 @@
+const urlFn = require('url');
+const moment = require('moment');
+const { Component } = require('inferno');
+const { stripHTML, escapeHTML } = require('hexo-util');
+
+module.exports = class extends Component {
+    render() {
+        const { title, url, author } = this.props;
+        let { description, images, date, updated } = this.props;
+
+        if (description) {
+            description = escapeHTML(stripHTML(description).substring(0, 200).trim())
+                .replace(/\n/g, ' ');
+        }
+
+        if (!Array.isArray(images)) {
+            images = [images];
+        }
+        images = images.map(path => {
+            if (!urlFn.parse(path).host) {
+                // resolve `path`'s absolute path relative to current page's url
+                // `path` can be both absolute (starts with `/`) or relative.
+                return urlFn.resolve(url, path);
+            }
+            return path;
+        }).filter(url => url.endsWith('.jpg') || url.endsWith('.png') || url.endsWith('.gif'));
+
+        if (date && (moment.isMoment(date) || moment.isDate(date)) && !isNaN(date.valueOf())) {
+            date = date.toISOString();
+        }
+
+        if (updated && (moment.isMoment(updated) || moment.isDate(updated)) && !isNaN(updated.valueOf())) {
+            updated = updated.toISOString();
+        }
+
+        const data = {
+            '@context': 'https://schema.org',
+            '@type': 'BlogPosting',
+            'mainEntityOfPage': {
+                '@type': 'WebPage',
+                '@id': url
+            },
+            'headline': title,
+            'image': images,
+            'datePublished': date,
+            'dateModified': updated,
+            'author': {
+                '@type': 'Person',
+                'name': author
+            },
+            'description': description
+        };
+
+        return <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}></script>;
+    }
+};
diff --git a/layout/widget/adsense.jsx b/layout/widget/adsense.jsx
index 1e4e73c..df3a116 100644
--- a/layout/widget/adsense.jsx
+++ b/layout/widget/adsense.jsx
@@ -37,5 +37,5 @@ module.exports = cacheComponent(AdSense, 'widget.adsense', props => {
         title: helper.__('widget.adsense'),
         clientId: client_id,
         slotId: slot_id
-    }
-});
\ No newline at end of file
+    };
+});